Alice Academy Mascara Twist Up – Lashes Up and Out E1210

Lift. Lengthen. Lock In.

Achieve runway-worthy lashes in a single sweep with Alice Academy’s Twist Up Mascara E1210. Engineered with an innovative twist-brush mechanism, this mascara delivers customized volume, dramatic lift, and defined length — all without clumping, flaking, or smudging.

Key Features:

Twist-to-Transform Brush

Adjustable silicone brush lets you switch between two settings:

• Twist Down: For length and separation

• Twist Up: For volume and lift at the root

Lashes Up & Out Technology

Formulated to hold curl and stretch each lash from base to tip, creating an eye-opening, fanned-out effect that mimics the look of lash extensions.

Ultra-Black, Long-Wear Formula

High-impact pigment coats lashes in rich, jet black color — water-resistant and smudge-proof for all-day wear.

Weightless Conditioning

Infused with provitamin B5 and castor oil to nourish and strengthen lashes with every use.

Clump-Free Precision

Smooth, even application with zero drag — separates each lash without sticking or fallout.

Chic, Functional Design

Sleek twist-cap packaging in Alice Academy’s signature silhouette — both a statement and a staple in your beauty routine.

Ideal For:

• All lash types, including straight or sparse lashes

• Customizing volume and length with one tool

• Long days, special occasions, or camera-ready looks

• Lash care and definition in one stroke